Tristan's Blog

A few days ago I ordered a Trackpad Slip from Waterfield Designs for the Magic Trackpad I received for Christmas. The order confirmation I got from them had a nice human touch:

Hi Tristan,

Thanks very much. I just want to let you know that your order (#XXXXXX) will ship fresh from our San Francisco factory on the evening of 27-Dec-2010 via US First Class Mail.

Thanks for tracking us down and giving us a shot. I hope we meet your expectations.

If there’s anything else I can do for you, just let me know.

Best regards,
Gary

PS: By the way, this is what we’re sending you:

1 -Trackpad Socket $12.00

Product Total: $12.00
Sales Tax: $0.00
Shipping: $2.00
Grand Total: $14.00

Even though this is probably automatically generated, it increased the chance that I’ll buy another product form them because it feels like there is a human connection to the purchaser. I wish more companies would send simple confirmation emails like this.

Tristan:

Thank you for sharing this idea! What a great insight to personalize the email that we have all come to expect as devoid of human touch.

Comment by Cristina September 29, 2011 @ 5:24 pm

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